better – different – less — what is more?

a tiny riddle – or living with contradictions by ignoring them?

One of the global players, stating “invented for life” under its name and probably claiming inventing for life, commencing business with a

Workshop for Precision Mechanics and Electrical Engineering

and subsequently really moving into the area of the various areas that are connected to electricity, promises (= advertises) by suggesting to

become carbon neutral from 2020.

Appreciating the efforts of this and other companies to work towards more “environmentally friendly technologies”, there are so many promises that must evoke suspicion, for example provoking the question how electricity – the production and consumption of it – can be carbon neutral.

At least one ad I see these days is remarkable in this context, really remarkable. It is an ad from a shop, selling groceries — with one simple message:

Buy less