Mark Pendergast, writing on August 15th, 1993 in the New York Times
A Brief History of Coca-Colonization
He really brought utilitarianism down to its very core:
Devoted employees of the 101-year-old company that makes the world’s favorite soft drink have always believed that the human being was created primarily to serve as a conduit for the dark fizzy beverage.
Indeed, it is not primarily the utilitarian customer – it is the producer that counts. And furthermore, as a job is a utility and even an essential one, it is better to be of the same opinion as s/he is and identify with “your” firm.
Now, is that a paradox? The real producer is surely not producing, at most sitting alone or amongst other CEOs, thinking about new strategies of extending business, without considering possible negative externalities, elaborating ways of producing externalities in order to enhance profit …
Now one may wonder and take up the question recently asked here;
What is if the satisfied human actually is becoming aware of the fact that s/he is a “pig”, in the metaphorical sense? A being that established this satisfaction on deception, wrong-doing, bribery or simply not sufficiently questioning the facts … just a moron …?