roi – ROI

le roi a changé de nom – maintenant il a un nom anglais

(the king [roi] changed his name – has an english name now)

ROI – Return on Investment 

https://extranewsfeed.com/the-emperors-new-clothes-trump-the-media-and-the-problems-of-pluralistic-ignorance-afb276f0bc1e

The value of it, the distribution of what is produced, actually leaves more the people naked, while the new rulers are really something like members of a new feudal class.

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