REAL Branding

It may be worthwhile to consider:

You only get the ’trade marks’ of the car – be it star, rings, or … , well you name it – after a test period of driving in a responsible and circumspect way – not assessed by the police record [or the lack of it] but by showing respect for others, environmental responsibility in the way you drive and actually already the decision when you drive …

Of course, as much as terms and conditions apply, the same principle of branding can be applied – cum grano salis – in other areas, and even speech: sometimes it is better to say nothing, indeed, though of course, it will not help pushing anybody or any institution upwards on the ranking ladders …


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