year after year after year …

…  it is also the time for essential questions .., and they are asked, advertisements guided us and academics, the good boys and girls of the profession at least, ask the correct questions — concise, limited on what is answerable, guided by a clear method and ethics: publish or perish … . and of course the essential questions of our economy (and social quality, of course), can be put in simple ways – it is all about
Artificial Christmas trees have gained an increasing market share, causing concern to natural Christmas tree producers. Primary data was used to test a hypothesized sequential probit model of buyer characteristics. The model predicted the probability of using or displaying a Christmas tree, then if a use decision was made, the probability of displaying a natural tree. The people who are likely to display trees are Christian, practice other secular Christmas rituals, have children, and spend Christmas at home. Those who use natural trees are younger, white, have a higher income, and live in a single-family dwelling.
One is wondering if some people or an entire profession or even academia may miss the point …
… but then again, one can see, there is good reason for in-depth research, helping us to enjoy our meal … – so before you are off for the Christmas dinner, here is the way to make even more out of it.

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